The Iceberg Model emphasises that while the visible business outputs are important, the real breakthroughs happen when you address the unseen forces driving your organisation from beneath the surface. When leaders tap into these areas, they unlock true potential and set their business up the for long-term.

The scale-up phase comes with its own set of challenges, different from those faced during the startup phase. Founders looking to succeed in this phase must shift their approach—embracing more proactive strategies, implementing well-defined processes, and fostering a culture that grows beyond the founder’s original vision.

I had the pleasure of joining an incredible group of Founders, CEOs, and business leaders at the start of July at the CEO and Founder’s Roundtable, co-hosted by Tank Stream Labs. It was inspiring to see such an engaged group of leaders sharing ideas and discussing what it takes to scale businesses successfully.

In this video our founder, Florencia, explores how to harness the ticking of the clock to achieve your BIG HAIRY AUDACIOUS GOAL.

If you have a defined vision, purpose and values yet you are not hitting your goals, you may have a culture issue. Do you know how strong your business culture is today? Are you building a culture of collaboration or one of competition? Is your team working at their best?

Is a 4-day work week the key to increased productivity, enhanced well-being, and a reduced carbon footprint?